The most-used wallet in Colombia is navigating a route profitability without charging for basic services, and now its customer acquisition cost is ‘towards zero’. Its CEO explains the strategy so far – and its next steps to face new international competitors …
![Zero CAC? An inside look at the success of Nequi in Colombia](https://iupana.com/wp-content/uploads/2023/08/1090X564-2023-08-25T124951.192-1080x564.jpg)