The following information explains what information is collected from you when you use iupana.com, and how that information is used. By using iupana.com, you agree to have your information collected and used as described below.
iupana.com does not require any personal information from you to use the website. However, we do use some third party programs that may gather information from you, including Google Analytics, Google Admanager, MailChimp and LibSyn.
Google Analytics provides us with statistics in general terms on who our readers are, such as which country you are in and which browser you are using to read our content, what times of the day you read us, and whether you landed on iupana.com from another website, social media or a direct link.
We use this information to make our content as relevant and useful to you as possible.
Google Analytics collects data about site traffic via Google advertising cookies and identifiers, in addition to data collected through a standard Google Analytics implementation. We do not identify users or facilitate the merging of personally identifiable information with non-personally identifiable information collected through any Google advertising product or feature.
You can see more information about the information Google Analytics collects here. And you can opt-out from sharing your activity with Google Analytics here.
Google Admanager (formerly DoubleClick for Publishers-/DFP) and Adsense are tools that helps us publish ads on iupana.com. The money we earn from those ads helps pay for all the amazing content that you come here to see, and is critical to keeping the site running.
We may occasionally use Adsense. With regards to that product, Google wants us to make sure that you know the following points:
- Google’s use of advertising cookies enables it and its partners to serve ads to iupana.com users based on their visit to this sites and/or other sites on the Internet.
We use MailChimp to manage and administer our newsletter recipients and to send out our weekly newsletters.
When you sign up to receive our newsletter, MailChimp collects your email address and the other information that you submit to us via the sign up form. It shares that information with us, for the purposes of sending out our newsletter. It also collects information about whether you open a newsletter and which links you click on. We use this information to better understand our audience and to see how effective and interesting our newsletters are – so that we can make them more relevant to you in future. We also share aggregated statistics (nothing personally identifiable) from information that you submit in the sign-up form, to illustrate our readership base to third parties, including potential advertisers.
Our newsletters may contain advertising, but their primary purpose is to give you a heads up about new information, interviews or podcasts that have been published on our website.
Each newsletter you receive contains information on how to remove yourself from the list.
You can see more about what MailChimp does with the information it collects here.
In certain clearly marked instances, we may share your contact details with a third party. Where you sign up for a live event and where you sign up to download an industry resource or white paper, we may share your details with the third party sponsor who we collaborated with to produce the event or resource. All such instances are clearly indicated.
We use LibSyn, a third-party platform, to host and serve our podcasts. When you listen to our download a podcast episode, LibSyn shares with us basic analytical data, such as your location and the time of your download, so that we can better understand our audience and make our content as relevant as possible to you.
You can find out more about LibSyn’s privacy policies here: https://www.libsyn.com/privacy-policy/