Peruvian startup Latin Fintech is considering five potential markets for expansion, and plans to move into at least one by the end of the year.

The digital lending platform has been looking at adding new products and growing regionally after breaking even in mid-2017, around a year after launching, the chief executive tells iupana.

“We’re speaking to potential partners who might be able to help us with that expansion,” Juan Antonio Cabañas says in today’s iupana conversa podcast. “With investment funds, and we’re part of the Endeavour network, which helps a lot with top-level contacts.”

The type and location of international partner that Latin Fintech ultimately teams up with will determine its first market for cross-border growth, he adds.

The choice of new market will also depend on demographic and competitive factors, Cabañas says. Brazil and Mexico are attractive simply because of their size – but strong competition from other lending start-ups could make growth there difficult.

“There are other markets that are more interesting when it comes to demographics: young populations that are attuned to new technologies, more favorable regulations. And size is always important.”

Before expanding beyond Peru, however, Latin Fintech plans to launch more domestic products. The company’s first product, Hola Andy, offers loans of up to three months. Borrowing sizes average $300 in local currency, and the product’s target market is small business owners who need liquidity quickly.

“We’re planning to develop other types of products, along the same lines as loans, to have a broader range for our portfolio and for new market segments.”

Latin Fintech soft-launched Andy in mid-2016 and stepped up marketing in early 2017. By November that year, the online lender had processed over 100,000 applications and approved some 10,000 loans.

Cabañas, who launched Latin Fintech with two partners after an extensive career in traditional financial services, discusses in-depth the company’s experience developing Hola Andy, rolling out the product and plans for the future in iupana’s new conversa podcast available today in Spanish. Listen to it here or download it through iTunes.