Privacy Policy

The following information explains what information is collected from you when you use iupana.com, and how that information is used. By using iupana.com, you agree to have your information collected and used as described below.

iupana.com does not require any personal information from you to use the website.  However, we do use some third party programs that may gather information from you, including Google Analytics, Google DoubleClick for Publishers, MailChimp and LibSyn.

 

Google Analytics

Google Analytics provides us with statistics in general terms on who our readers are, such as which country you are in and which browser you are using to read our content, what times of the day you read us, and whether you landed on iupana.com from another website, social media or a direct link.

We use this information to make our content as relevant and useful to you as possible.

Google Analytics collects data about site traffic via Google advertising cookies and identifiers, in addition to data collected through a standard Google Analytics implementation. We do not identify users or facilitate the merging of personally identifiable information with non-personally identifiable information collected through any Google advertising product or feature.

You can see more information about the information Google Analytics collects here

https://support.google.com/analytics/answer/6004245?hl=en&ref_topic=2919631

And you can opt-out from sharing your activity with Google Analytics here

https://support.google.com/analytics/answer/181881?hl=en&ref_topic=2919631

 

Google Ads

Google DoubleClick for Publishers (DFP) and Adsense are tools that helps us publish ads on iupana.com. The money we earn from those ads helps pay for all the amazing content that you come here to see, and is critical to keeping the site running.

DFP uses some cookies – small text files stored on your browser – to serve the most relevant ads. The cookies have no personally identifiable information.

You can find out more about how DFP uses cookies here https://support.google.com/dfp_premium/answer/2839090?hl=en

Regarding Adsense, Google wants us to make sure that you know the following points:

  • Third party vendors, including Google, use cookies to serve ads based on a user’s prior visits to iupana.com or other websites.
  • Google’s use of advertising cookies enables it and its partners to serve ads to iupana.com users based on their visit to this sites and/or other sites on the Internet.
  • You may opt out of personalized advertising by visiting Ads Settings. (Alternatively, you can opt out of a third-party vendor’s use of cookies for personalized advertising by visiting www.aboutads.info.)

 

Newsletter/MailChimp

We use MailChimp to manage and administer our newsletter recipients and to send out our weekly newsletters. When you sign up to receive our newsletter, MailChimp collects your email address and shares it with us, for the purposes of sending out our newsletter. It also collects information about whether you open a newsletter and which links you click on. We use this information to understand how effective and interesting our newsletters are – so that we can make them more relevant to you in future.

Our newsletters may contain advertising, but their primary purpose is to give you a heads up about new information, interviews or podcasts that have been published on our website.

iupana will never share your email address with a third party, with the exception of a newsletter management service such as MailChimp. (We reserve the right to change the provider of such a service in the future).

Each newsletter you receive contains information on how to remove yourself from the list.

You can see more about what MailChimp does with the information it collects here

https://mailchimp.com/legal/privacy/

 

Podcast

We use LibSyn, a third-party platform, to host and serve our podcasts. When you listen to our download a podcast episode, LibSyn shares with us basic analytical data, such as your location and the time of your download, so that we can better understand our audience and make our content as relevant as possible to you.

You can find out more about LibSyn’s privacy policies here: https://www.libsyn.com/privacy-policy/